Outstanding Achievement Award
The Outstanding Achievement Award is a very special accolade that is awarded to an individual in recognition of the contribution they have made within the preschool product space. Nominees can come from any aspect of the industry (retailer, supplier, licensing or other). All nominations will be treated in the strictest of confidence.
Best Wholesaler/Distributor of Preschool Product
Please use this section to vote for the Best Wholesaler/Distributor of Preschool Product. You may make more than one nomination, using the form once per time. This entry(s) should be based on product knowledge, communication, industry experience and any other factors you deem make them great.
Best Supermarket Retailer of Preschool Products
Retailers are at the fore of this fast-moving, ever-changing sector and so they must be recognised at every level. Retailers may enter themselves into these categories, or can be nominated by suppliers. As with the other awards categories, verification is made to ensure the retailer in in good-standing.
Best Preschool Apparel Range
Open to all apparel and accessories aimed at 0 to 5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up etc.
Best Toy Range (12m+)
Open to toys and games aimed at 0-5 year olds.
Best STEM / Educational Range
Open to all technology-based, developmental or STEM product aimed at 0 to 5 year olds.
Best Preschool Publishing Range
Open to all books, calendars, and other print-based preschool product aimed at 0 – 5 year olds.
Best Preschool Home or Furniture Range
Open to all bedding, furniture lighting and home dècor products aimed at 0 – 5 year olds.
Best Preschool Gift Range
Open to all giftware ranges aimed at 0 – 5 year olds.
Best Wheeled Goods / Car Seats Range
Open to all prams, strollers, travel systems and car seats.
Best Preschool Essentials Range
Open to products that are deemed essential for children, such as medical, safety, travel and more.
Best Kids' Lifestyle Range
Open to all products following trends, fashion, licensing or popular-culture-inspired ranges.
Best Infant Development Range
Open to products aimed at 0 – 24 months that are aimed at babies and newborns, i.e. playmats, mobiles, sensory based products etc.
Best Multiple Retailer of Preschool Products
Open to multiple retailers of preschool products - 6+ stores.
Best Mixed Retailer of Preschool Products
Open to retailers who may not specialise in preschool products as their main offer
Best Department Store Retailer of Preschool Products
Open to department store retailers who also excel with preschool products.
Best Online Retailer of Preschool Products
Open to e-commerce retailers of preschool products, who may or may not have a physical store too.
Best Independent Nursery Retailer
Open to independent nursery retailers – up to 5 stores.
Best Independent Apparel Retailer
Open to independent apparel retailers – up to 5 stores.
Best Independent Giftware Retailer
Open to independent gift retailers – up to 5 stores.
Best Independent Toy Retailer
Open to independent toy retailers - up to 5 stores.
The Marketing Award
The Marketing Award is a very special award that is open to all suppliers, distrbutors, retailers or any other company in the preschool aged sector.
Crucially, it is judged based on clear measurable objectives, not budget, meaning that companies and campaigns of all sizes have an opportunity to be recognised.
What Parents Love
In a first of its kind, a new consumer award category has been revealed for the Progressive Preschool Awards, in collaboration with kids' market intelligence specialist, The Insights Family. The company - which speaks to more than half a million kids and parents every year - has asked UK parents about their favourite family/kids’ brands, which brands they would recommend to new parents and for the brands or products they particularly enjoy.