Best Preschool Apparel Range

Bluey Swimwear Range for Get Trend from TDP

Cath Kidston x The World of Peter Rabbit Collection

Chip the Red Panda Collection from Blade & Rose

Guess How Much I Love You x George @ Asda from Blues Group

Julia Donaldson x Shop Direct from Aykroyds

PAW Patrol x Matalan from Aykroyds

Peter Rabbit by MORI from MORI

Sophie la girafe Gift Box Collection from Poetic Brands

Tiny Tatty Teddy Range for Primark from Blues Group

Waterproofs from Hippychick


Best Licensed Toy Range

Bluey Wooden Toy Range from 8th Wonder

CoComelon Aquadoodle Mat from TOMY UK

De’Longhi Barista Coffee Machine from Casdon

Gabby’s Dollhouse Plush Toys from Posh Paws

Gruffalo Outdoor Children’s Games from Robert Frederick

PAW Patrol Aqua Pups Range from Spin Master

Peter Rabbit Animation Wooden Toy Range from Orange Tree Toys

Spidey & His Amazing Friends from Jazwares

Talking Rainybow Bing from Golden Bear

The Adventures of Paddington Bear Range from Rainbow Designs


Best STEM/Educational Range

50-Piece Rainbow Transport Pack from Connetix

Educational Activity Flashcards from Happy Little Doers

Intro to Tools & Building Sets from Kids First

Janod The Farm Padlocks Board from Juratoys

Magicube Shape Blocks & Cards from Geomagworld

Nature Craft from Galt

PAW Patrol Chase Flip-Up Learning Pad from Trends UK

SmartMax My First Pirates from Smart Toys & Games

Space Shuttle Tower Puzzle from Galt

Switcheroo Coding Crew from Learning Resources


Best Preschool Publishing Range

Bluey Books from Ladybird Books

Elmer the Patchwork Elephant from Andersen Press

Fun Learning with Nickelodeon Baby Shark Education Range from Little Brother Books

Guess How Much I Love You: All Year Round from Walker Books

Mr. Men Little Miss Discover You from Farshore/HarperCollins

Numberblocks Lift-The-Flap Books from Sweet Cherry Publishing

Orchard Books The Gecko and the Echo from Hachette Children’s Group

Pat-A-Cake Happy Baby: Kiss from Hachette Children’s Group

PAW Patrol Publishing Range from Farshore/HarperCollins

The World of Peter Rabbit from Puffin/Frederick Warne & Co


Best Preschool Home or Furniture Range

Bluey Home Décor Range Exclusively at Tesco from Dreamtex

Forenzo 3-Piece Room Set from Venicci

Iora Air from Dorel

Janod Learning Tower from Juratoys

Nova Cot Bed & Mattress Bundle from Boori

Peppa Pig Storage from Character World Brands

Roomie Go from Joie/Allison Baby

SBROUT Baby Sleep Habitat System from KIKI & SEBBY

Treetops Range by Silvercloud from East Coast Nursery

Waffle 2 Highchair from Cosatto


Best Non-Licensed Toy Range

Crocodile Creek Puzzles from Hippychick

Cry Babies Loving Care Dolls from IMC Toys

ELC Play Let’s Pretend Toys from Addo Play

Janod Dino Activity Table from Juratoys

Janod Dino Ride-on Dino Portosaurus from Juratoys

My First Snakes & Ladders from Orchard Toys

Playmobil 1.2.3 Aqua Bath Toys

Playmobil 1.2.3 Toddler Range

Simply Scandi Activity Workbench from Bigjigs Toys

Woodland Animal Range from Orange Tree Toys

Best Preschool Gift Range

Animal Comforter Blankets from Ziggle Baby

Cute Eco Earth Soft Toys from Posh Paws

Dinosaur Dig from Orchard Toys

Jabadabado Travel Bag from Marresa

Leika Fawn from Mary Meyer Stuffed Toys

Mickey Mouse Memories Range from Rainbow Designs

PAW Patrol Gift Range from H&A

Peppa Pig Gift Range from H&A

Personalised Rocket Photo Upload LED Colour Changing Night Light from Personalised Memento Company

Peter Rabbit Soft Toy Range from Enesco


Best Wheeled Goods Range

Gazelle S Lux from Cybex

iCandy Core from iCandy World

Influencer Air from Leclerc Baby

Joie Signature Parcel Stroller

Myavo Compact Stroller from Graco

Shine Compact Stroller from Thule

Upline 3-in-1 Plus Base Travel System from Venicci

WonderFold range of Stroller Wagons

Wei 3-in-1 Travel System from Bebecar

Woosh Trail Stroller from Cosatto


Best Preschool Essentials Range

3-in-1 Sounds & Lights Soothing Pal from Infantino

Borrn Silicone Feeding Bottle

CoComelon Training Pants from Rascal and Friends

Eco Pourty Potty from Pourty

LeapFrog LF2936HD 5.5 Baby Monitor from VTech Baby

Mother & Baby Cleansing Water Range from Dew Products

Rechargeable Rockit Rocker from Rockit

Savvy Lite Baby Carrier from Joie

Soft Shapes Range from Babybjörn

Sustainable Baby Hangers from Grohanger


Best Infant Development Range

2-in-1 Tummy Time & Seated Support from Infantino

7-in-1 Grow with Baby Sensory Gym from VTech Baby

Cosatto Baby Range from Sambro

First Years Flower Stacker from Galt

Narwhal Pat & Play Mat from Infantino

Sensory Flashcards for Babies from Happy Little Doers

Simply Scandi Shooting Star Sorter & Activity Puzzle from Bigjigs Toys

Simply Silicone Range from Mary Meyer

Spike the Fine Motor Hedgehog Range from Learning Resources

Taf Toys Urban Garden Collection from Halilit


Best Car Seat Range

Cloud T iSize Infant Car Seat from Cybex

I-Guard Car Seat from Kinderkraft

Joie Signature i-Spin XL Car Seat from Joie

Maxi Cosi 360 Pro Family from Dorel

Radios iSize Car Seat from Bebecar

Spinkid 180 Car Seat from Axkid

Stratus Car Seat and ISOFIX Base from Ickle Bubba

Stretch Infant Car Seat from BeSafe

Turn2Me 360 Car Seat from Graco

Zoomi 2 i-Size from Cosatto


The Eco Award

Beatrix Potter Home Dinner Sets from Enesco

Bluey Wooden Toy Range from 8th Wonder

Bumbleride Indie Twin Stroller from Bebe Brands

Climbing Gorilla from PlanToys

DanToy BMT Boat Set from Maressa

Eco Pourty Potty from Pourty

Joie Cycle Collection from Joie

One Size Organic Bamboo Bedtime Pearl Reusable Nappy from Modern Cloth Nappies

Reusable Nappies from Bambino Mio

Woodland Animals Range from Orange Tree Toys


The Marketing Award

Bing and Flop at Chester Zoo Activity Programme from Acamar Films

Graco UK: The Graco Village

Hey Duggee: Sent Into Space from BBC Studios

Hey Duggee: The Welcome Song from BBC Studios

Peppa Pig: Let’s Jump In with Peppa Pig from Hasbro

Peter Rabbit: 120 Years Of Mischief Campaign from Penguin Random House

Best Supermarket Retailer of Preschool Products








Best Multiple Retailer of Preschool Products (6+ stores)


JoJo Maman Bébé

Mamas & Papas


Smyths Toys

The Entertainer


Best Mixed Category Retailer of Preschool Products


B&M Stores

Blue Diamond




Marks & Spencer


Robert Dyas

The Range


Best Department Store Retailer of Preschool Products





John Lewis



Best Online Retailer of Preschool Products


Best Independent Nursery Retailer

A3 Baby Barn, Esher

Baby Store, Sheffield

Babyland, Fife

Bambinista, London

King’s Baby Shop, Armagh

Lilycuddles Baby Store, Wellingborough

Newbie & Me Baby Store, Birmingham

Premier Baby, Stoke On Trent


Best Independent Apparel Retailer

Ben & Lola, Putney

Bo-Belles Boutique, Leek

Little Leggs, Shenfield

Mya Rose, Hull

Ragamuffin, New Alresford

Simply So Lovely, Hunstanton

This Little Piggy, Wokingham

Tickittyboo, Chipping Norton


Best Independent Giftware Retailer

Alf & Co, Nottingham

Buttercup, Whitstable

Ella’s Toy Shop, Stow on the Wold

Fox + Bramble, Ipswich

From The Stork Bespoke Baby, Stoke On Trent

Lucky and Gray, Melbourne 

Niddle Noddle, Crouch End

Radish Loves, Marlborough


Best Independent Toy Retailer

Argosy Toys, Westcliffe-on-Sea

Gosling Toymaster, Stockport

Jolly’s Toys & Games, Kettering

Kids Stuff, Tunbridge Wells

QT Toys, Wandsworth

Tickety Boo, Norwich

Treasures of Wetherby Toy Shop, Wetherby

Toys N Trends, Whitstable


Best Wholesaler/Distributor of Preschool Product


Baby Brands Direct


Cheeky Rascals


Kayes of Cardiff

Little Concepts



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