THE PRODUCT CATEGORIES

Product is the heartbeat of the sector and so there is only one way they can be judged; by the retailers who sell it. Suppliers are invited to submit entries totally free of charge. There can be up to 5 products in a range, but as many ranges as desired, and across multiple categories if suitable. These products must be new or significantly updated in the last calendar year (June 30 2019 to June 30 2020) and must be being sold at retail.

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Best Preschool Apparel Range

Open to all apparel and accessories aimed at 0 to 5 year olds. This includes nightwear, daywear, outerwear, underwear, footwear, dress-up etc.

Best Toy Range (12m+)

Open to toys and games aimed at 0-5 year olds.

Best STEM / Educational Range

Open to all technology-based, developmental or STEM product aimed at 0 to 5 year olds.

Best Preschool Publishing Range

Open to all books, calendars, and other print-based preschool product aimed at 0 – 5 year olds.

Best Preschool Home or Furniture Range

Open to all bedding, furniture lighting and home dècor products aimed at 0 – 5 year olds.

Best Preschool Gift Range

Open to all giftware ranges aimed at 0 – 5 year olds.

Best Wheeled Goods / Car Seats Range

Open to all prams, strollers, travel systems and car seats.

Best Preschool Essentials Range

Open to products that are deemed essential for children, such as medical, safety, travel and more.

Best Kids' Lifestyle Range

Open to all products following trends, fashion, licensing or popular-culture-inspired ranges.

Best Infant Development Range

Open to products aimed at 0 – 24 months that are aimed at babies and newborns, I.E. playmats, mobiles, sensory based products etc.

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