Best Preschool Apparel Range

British Birds Collection from Piccalilly

Cotton Onesie from Magnet Mouse

Cozy Colors Collection from LÄSSIG

Matalan x That’s Not My… SS21 Collection from Dennicci

MORI x The Very Hungry Caterpillar Baby and Childrenswear Collection from MORI

Peppa Pig Team GB Daywear Range for from Aykroyds

Waterproof Clothing Range from Dry Kids

Zog x Cribstar Loungewear Range from Cribstar


Best Toy Range (12m+)

CAT Junior Crew Vehicles from Funrise Toys

First Water Magic – Baby Ocean from James Galt

Funny Bunny from Ravensburger

Hey Duggee Spin and Groove DJ Duggee from Golden Bear Products

Little Lot Range ELC from Addo Play

Magicube Full Colour Try Me Range from Geomagworld

PAW Patrol Moto Range from SpinMaster Toys

PAW Patrol Range from Tonies


Best STEM/Educational Range

FunPlay Range from Edx Education

Giant Magnifying Pot from Eduk8 Worldwide

Lalaboom 3in1 Splash Ball and Educational Beads from Juratoys

Makedo Construction Toys from Bigjigs Toys

MathLink Cubes Numberblocks 1-10 Activity Set from Learning Resources

PAW Patrol Electronic Learning Toys from Trends UK

Play House Make N Mend Workbench from Wilton Bradley

SmartMax My First Acrobats from Smart Toys


Best Preschool Publishing Range

Baby Rhyme Time Range from Child’s Play International

Baby Touch Range by Ladybird from Penguin Random House

Bing Book Range from HarperCollins Children’s Books

Box of Bing from Kennedy Publishing

CoComelon Activity Books from Alligator

Fun To Learn Standalone Magazine Range from Redan Publishing

Maisy 30th Anniversary Range from Walker Books

Space Baby Range by Pat-a-Cake from Hachette Children’s Group


Best Home or Furniture Range

Chicco Next2Me Forever from Artsana

Coverless Carefree Dinosaur Bedding from Character World

Feed Me Combi 4 in 1 Highchair from Red Kite Baby

Hey Duggee Officially Licensed Homewares Collection from Dreamtex

Natty Cot Bed from Boori Europe

Smoby Teepee from Simba Smoby Toys

SnüzPod 4 Bedside Crib from Green Sheep Group

Teepee Playtime 4 Piece Play Bundle from Ickle Bubba


Best Preschool Gift Range

Bigjigs Construction Train Set from Bigjigs Toys

Jungle Animal Collection from Orange Tree Toys

Kaloo Lapinoo from Juratoys

Knitted Gift Sets from JoJo Maman Bébé

Nattou Piu Piu Octopus from Hippychick

Peter Rabbit Baby Collection from Enesco

Plan Toys Piggy Banks from Little Concepts

The Very Hungry Caterpillar Gardening Range from Robert Frederick


Best Wheeled Goods/Car Seats Range

CarGoSeat Travel Booster Seat from Mainetti

Gazelle S Pushchair from Cybex

i-Spin 360 Car Seat from Joie

iZi Flex FIX i-size Car Seat from BeSafe

Milano Plus Travel System from Mee-go

Morgan i-size Car Seat from Cozy n Safe

Near2Me Pushchair from Graco

Push Me Pace Travel System from Red Kite Baby


Best Preschool Essentials Range

Breathable Cot Liner from BreathableBaby

Classic Wrap from MOBY

ClevaBath The Baby Sink Bath from ClevaMama

Flip 4-in-1 Light and Airy Convertible Carrier from Infantino

My Size Urinal from Summer Infant

Nattou Silicone Tableware from Hippychick

Stages 1-3 Children’s Cutlery from Nana’s Manners

Supreme Reusable Nappies from Bambino Mio


Best Kids’ Lifestyle Range

Beatrix Potter Backpacks from Enesco

Chic Mic Bioloco Kid’s Flask from Blue Eyed Sun

Frugi x National Trust Paddling Puffins SS21 Range from Frugi

Little Tikes Traveller from Ideas International

Love Monster Dress Up from Amscan

Orby Swimwear Range from Orby Swim

Stainless Steel and Bamboo Adventure and Garden Explorer Lunchbox from LÄSSIG

Thomas & Friends Train Track Plate Collection from Munchy Play


Best Infant Development Range

3-in-1 Grow with Me Tummy Time Piano from Infantino

Baby Go Round Twist from Red Kite Baby

Dena Sun Silicone Toy from Hippychick

ELC Blossom Farm Range from Addo Play

Infant Development Toy Range from Sassy Baby

Lilliputiens My First Farm from Juratoys

Taf Toys Savannah Adventures Collection from Halilit

Water Playmat from James Galt

The Marketing Award

Acamar Films’ Bing Store launch 

BBC’s Hey Duggee ‘Parenting in 2020 Badge’ campaign

Green Sheep Group with Sleep Support Month by Snüz

Green Sheep Group’s SnüzPod ‘Where Sleep Begins’ awareness campaign 

Hasbro’s Unicef x PJ Masks Bedtime Heroes campaign

Hasbro’s National Children’s Gardening Week (NCGW) with Peppa Pig


Best Supermarket Retailer of Preschool Products








Best Multiple Retailer of Preschool Products


JoJo Maman Bébé

Mamas & Papas

Smyths Toys

The Entertainer

Toy Barnhaus


Best Mixed Category Retailer of Preschool Products





Home Bargains



Best Department Store Retailer of Preschool Products

Bentalls, Kingston


Fenwick, Newcastle



John Lewis


Best Online Retailer of Preschool Products


Best Independent Nursery Retailer

A3 Baby Barn, Chessington

Babylicious, Hoylake

Bump Start Baby, Milton Keynes

Huggle, London

Natural Baby Shower, Bagshot

Winstanleys/Pramworld, Wigan


Best Independent Apparel Retailer

Little Chic, Ross-On-Wye

Little Goat Gruff, St Ives

Little Yu Boutique, Manchester

Odd Socks, Beccles

The Leveret, Amersham

The Pud Store, Doncaster, Mansfield & Newark


Best Independent Toy Retailer

Argosy Toys, Westcliffe-On-Sea

Armadillo Toys, Leeds

Giddy Goat Toys, Manchester

Kids Stuff Wells, Wells

Midco Toys, Burton On Trent

The Toy Shop Cockermouth, Cockermouth


Best Independent Gift Retailer

Harmony At Home Children’s Boutique, Haywards Heath

Ottie and the Bea, London

Piccola, Brentwood

Sea Whistle, Hastings

Small Stuff, Sheffield

Tickityboo, Chipping Norton

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