This special product award is for one product or range across all sectors in the 0-5 age range and will recognise and reward the credentials of a product/range on a sustainability front. The products had to be launched into UK retail between 1 July 2021 and 1 July 2022.

This very special award is open to all suppliers, distrbutors, retailers or any other company in the preschool aged sector, for any kind of marketing communication including TV advertising, PR campaign, outdoor event, experiential activity, promotion, sponsorship or on-line campaign for any product or service related to the preschool sector during the period 1 July 2021 to 1 July 2022.

Nominees for this award could be UK-based retailers selling preschool product that have undertaken an activity or series of activities to promote the preschool market. These awards are for a retailer's specific initiative or its overall approach over the last year (period 1 July 2021 - 1 July 2022).